Jobs To Be Done Generator

Description

PaceAI “Jobs to be Done Generator” tool is built to help individuals, businesses and product teams identify and articulate the core needs and motivations of target audience.

The primary goal of the tool is to guide individuals, businesses and product teams in understanding the deeper motivations of customers, leading to more effective product development, marketing strategies, and customer satisfaction.

How to use the “Jobs To Be Done Generator” tool?

Step 1 – Search or Select “Jobs To Be Done” from your dashboard

Step 2: Input a short description of the product/project.

Tip: Providing a short detailed description of your project/product gives you output of jobs that need to be done

Step 3: Select the ‘Generate’ button

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Example

Input:

An online delivery app

Output:

Creating a ‘Jobs to be Done’ framework for an online delivery app involves understanding the core functional, emotional, and social jobs that customers are hiring the product to do. Here’s a detailed JTBD framework for the product:

1. Define Customer Segments:

Step: Identify the different types of customers who will use the online delivery app. For instance, busy professionals, elderly people, tech-savvy millennials, etc.

Considerations: Understand the demographics, psychographics, and behaviours of each segment.

2. Uncover the Main Jobs:

Step: Conduct qualitative research such as interviews, focus groups, and surveys to discover the main jobs customers are trying to get done when they use an online delivery app.

Considerations: Look for tasks that are cumbersome, time-consuming, or unsatisfactory with current solutions.

Step: Identify related jobs that customers also need to accomplish in the context of the main job. These can be ancillary tasks or steps involved in completing the main job.

Considerations: Determine if these related jobs are part of the pre-purchase, purchase, or post-purchase phases.

4. Identify Emotional and Social Jobs:

Step: Discover the emotional and social jobs associated with the use of the online delivery app. This includes how customers want to feel or be perceived when using the app.

Considerations: Emotional jobs might include feeling secure, while social jobs could involve the status or connection with others.

5. Pinpoint Pains and Gains:

Step: Identify the pain points customers experience when trying to complete their jobs and the gains they are looking for.

Considerations: Consider functional, emotional, and social pains and gains. Look for what frustrates customers or what would make the experience delightful.

6. Prioritize Jobs and Outcomes:

Step: Determine which jobs are most important and/or unsatisfied based on customer feedback and competitive analysis.

Considerations: Evaluate the frequency, importance, and level of satisfaction of each job to prioritise them.

7. Translate Jobs into Features:

Step: Convert the jobs into actionable product features that address the pains and reinforce the gains.

Considerations: Ensure that the features are feasible, viable, and desirable from both the customer and business perspective.

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Updated on December 7, 2023